Marketing Lead

Company: VirtualVocations
Location: Kalamazoo
Posted on: November 1, 2024

Job Description:

A company is looking for a Marketing Lead to define and execute demand generation and account-based strategies.
Key Responsibilities

Develop and implement account-based marketing strategies for key prospects
Create engaging content and sales enablement materials to support the sales funnel
Manage paid media campaigns and maintain the company's social media presence

Required Qualifications

4+ years of marketing experience in biotech, SaaS, or real estate
Experience with account-based marketing strategies and campaigns
Proven track record in executing successful paid advertising campaigns
Familiarity with marketing tools such as Google AdWords and LinkedIn
Experience in managing external vendors like designers and agencies

Keywords: VirtualVocations, Lansing , Marketing Lead, Advertising , Kalamazoo, Michigan

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