Product Marketing Specialist
Company: VirtualVocations
Location: Saginaw
Posted on: November 1, 2024
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Job Description:
A company is looking for a Product Marketing Specialist in the
EdTech and SaaS sectors.
Key Responsibilities
Identify target customers and develop value propositions and
messaging materials
Assist with go-to-market strategies and collaborate with sales and
product management teams
Document the customer journey and optimize marketing strategies
based on insights
Required Qualifications
1-2 years of product marketing experience in a B2B SaaS
environment
Experience in developing buyer personas and product messaging
Demonstrated ability to utilize data and insights for
decision-making
Experience with sales enablement and marketing collateral
development
Must be authorized to work in the United States without
restrictions
Keywords: VirtualVocations, Lansing , Product Marketing Specialist, Advertising , Saginaw, Michigan
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