Senior Paid Marketing Strategist
Company: VirtualVocations
Location: Grand Rapids
Posted on: November 6, 2024
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Job Description:
A company is looking for a Senior Paid Marketing Strategist to
manage paid acquisition strategies across social platforms.
Key Responsibilities
Lead and manage paid social channels to drive customer acquisition
and revenue growth
Collaborate with cross-functional teams to ensure an integrated
approach to paid marketing
Develop full-funnel strategies that include both demand creation
and demand capture tactics
Required Qualifications
6+ years of experience in media buying and performance marketing
focused on paid social channels
Proven ability to manage six-figure budgets while delivering strong
performance
Experience integrating influencer content into paid social
strategies
Expertise in running end-to-end campaigns from ideation to
performance measurement
Solid understanding of digital measurement frameworks, including
tagging and attribution
Keywords: VirtualVocations, Lansing , Senior Paid Marketing Strategist, Advertising , Grand Rapids, Michigan
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