Lifecycle Marketing Manager
Company: VirtualVocations
Location: Warren
Posted on: November 17, 2024
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Job Description:
A company is looking for a Lifecycle Marketing Manager to drive
their lifecycle marketing programs globally.
Key Responsibilities
Create and optimize customer lifecycle programs to retain customers
and prevent churn
Collaborate with various teams to enhance customer touchpoints for
revenue impact and satisfaction
Lead A/B testing initiatives to identify effective customer
retention strategies
Required Qualifications
4-7 years of experience managing lifecycle or customer success
programs
Experience in planning and executing multi-channel and omni-channel
programs
Strong understanding of integrated B2B marketing and account-based
marketing strategies
Experience supporting large-scale projects with diverse
cross-functional stakeholders
Data-driven approach to optimizing lifecycle programs based on
actionable insights
Keywords: VirtualVocations, Lansing , Lifecycle Marketing Manager, Advertising , Warren, Michigan
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