Senior Manager Media Activation
Company: VirtualVocations
Location: Warren
Posted on: November 18, 2024
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Job Description:
A company is looking for a Senior Manager, Media Activation
(Programmatic & Publisher Direct Media Buying).
Key Responsibilities
Lead programmatic and publisher direct media buying for healthcare
accounts
Manage campaign planning, execution, optimization, and
reporting
Build partnerships with media vendors and contribute to agency
knowledge sharing
Required Qualifications
3-5+ years of experience in paid media, specifically with
programmatic campaigns and/or publisher direct buys
Proficient in programmatic DSPs such as The TradeDesk and Google
DV360
Experience with data-driven audience planning
Cross-channel media planning experience preferred
Working knowledge of Microsoft Excel, including formulas and pivot
tables
Keywords: VirtualVocations, Lansing , Senior Manager Media Activation, Advertising , Warren, Michigan
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