Manager of Strategy and Analytics
Company: VirtualVocations
Location: Kalamazoo
Posted on: October 8, 2024
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Job Description:
A company is looking for a Manager, Strategy & Analytics to
drive campaign planning and execution.
Key Responsibilities
Develop insight-driven strategies for accounts in the luxury
fragrance vertical
Present strategic approaches and media strategies to clients to
align with their business goals
Lead the campaign recap process, translating data into actionable
insights for future optimizations
Required Qualifications
6+ years of agency experience in media buying/planning or strategy
roles
Experience leading and managing a team
Strong analytical skills with hands-on experience in SQL, Python,
R, or Tableau
Proficiency in media planning tools such as YouGov and Simmons
Knowledge of major social media platforms and current trends in the
social realm
Keywords: VirtualVocations, Lansing , Manager of Strategy and Analytics, Executive , Kalamazoo, Michigan
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