Director of CRM
Company: VirtualVocations
Location: Grand Rapids
Posted on: October 30, 2024
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Job Description:
A company is looking for a Director of CRM to lead customer
retention strategies for fantasy sports and sportsbook
products.
Key Responsibilities
Own and execute the CRM strategy through omni-channel messaging
Develop personalized customer experiences to enhance retention and
loyalty
Collaborate with cross-functional teams to implement high-impact
retention initiatives
Required Qualifications
8+ years of experience in customer marketing, retention marketing,
or CRM
3+ years of experience managing teams
Deep understanding of retention and marketing automation tools
Experience in segmentation and persona development
Data-driven decision maker focused on analyzing company
performance
Keywords: VirtualVocations, Lansing , Director of CRM, Executive , Grand Rapids, Michigan
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