Industry Marketing Manager
Company: VirtualVocations
Location: Kalamazoo
Posted on: November 1, 2024
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Job Description:
A company is looking for an Industry Marketing Manager to drive
success in key industry segments and expand its market
presence.
Key Responsibilities
Develop industry-focused positioning and messaging to articulate
value propositions
Create market intelligence to develop strategic marketing plans for
brand awareness and growth
Collaborate with internal teams and external partners to align
marketing efforts with business goals
Required Qualifications
Mid-level experience in Industry Marketing or Product Marketing
Proven experience in the software industry or B2B SaaS, preferably
in the AECO sector
Understanding of AECO and adjacent industry segments, including
market trends and competitive landscape
Ability to develop comprehensive, actionable marketing plans based
on data-driven insights
Experience in technical marketing content creation that enhances
storytelling
Keywords: VirtualVocations, Lansing , Industry Marketing Manager, Executive , Kalamazoo, Michigan
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