Lifecycle Marketing Manager
Company: VirtualVocations
Location: Warren
Posted on: November 1, 2024
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Job Description:
A company is looking for a Lifecycle Marketing Manager to join
their growing CRM team.
Key Responsibilities
Execute acquisition and retention-focused CRM initiatives for the
weight management category
Conduct A/B tests and analyze results to improve engagement and
optimize revenue drivers
Collaborate with CRM leads from other business verticals to
identify cross-vertical opportunities
Required Qualifications
Bachelor's Degree
5+ years of experience in CRM & Lifecycle marketing, with
subscription experience preferred
Hands-on experience with Braze, Iterable, Marketo, or similar
ESP
Experience managing robust testing roadmaps
In-depth understanding of the healthcare, wellness, or CPG industry
is a plus
Keywords: VirtualVocations, Lansing , Lifecycle Marketing Manager, Executive , Warren, Michigan
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here to apply!
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