Lifecycle Marketing Manager

Company: VirtualVocations
Location: Warren
Posted on: November 1, 2024

Job Description:

A company is looking for a Lifecycle Marketing Manager to join their growing CRM team.

Key Responsibilities

Execute acquisition and retention-focused CRM initiatives for the weight management category
Conduct A/B tests and analyze results to improve engagement and optimize revenue drivers
Collaborate with CRM leads from other business verticals to identify cross-vertical opportunities

Required Qualifications

Bachelor's Degree
5+ years of experience in CRM & Lifecycle marketing, with subscription experience preferred
Hands-on experience with Braze, Iterable, Marketo, or similar ESP
Experience managing robust testing roadmaps
In-depth understanding of the healthcare, wellness, or CPG industry is a plus

Keywords: VirtualVocations, Lansing , Lifecycle Marketing Manager, Executive , Warren, Michigan

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