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Director of Brand Management

Company: VirtualVocations
Location: Warren
Posted on: November 19, 2024

Job Description:

A company is looking for a Director of Brand Management to lead corporate marketing and brand consistency initiatives.



Key Responsibilities

Develop and execute comprehensive brand strategies aligned with business objectives
Drive brand awareness campaigns and enhance brand perception among stakeholders
Monitor and analyze brand performance, providing actionable insights for continuous improvement


Required Qualifications

Bachelor's degree in marketing, communications, or a related field
Proven experience in B2B brand strategy, preferably in the technology industry
Strong agency background with a track record of managing agency relationships
Deep understanding of demand generation strategies and tactics
Strong project management skills to manage multiple projects simultaneously

Keywords: VirtualVocations, Lansing , Director of Brand Management, Executive , Warren, Michigan

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