Marketing Insights Analyst
Company: VirtualVocations
Location: Warren
Posted on: November 19, 2024
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Job Description:
A company is looking for a Marketing Insights Analyst to lead
strategic research initiatives and deliver actionable insights.
Key Responsibilities
Conduct brand positioning and perception analysis to enhance
marketplace presence
Perform market segmentation and develop student personas to inform
messaging and content strategies
Analyze market trends and competitive landscapes to identify growth
opportunities and recommend strategies
Required Qualifications
Bachelor's degree in Marketing, Business, Social Sciences, or a
related field (Master's preferred)
2+ years of experience in market research, strategy, or a similar
role, preferably in education
Proven experience in brand positioning and market segmentation
Proficiency in research software and tools, such as SPSS or
Tableau
Experience in global market research, particularly in North
America, Latin America, and Africa
Keywords: VirtualVocations, Lansing , Marketing Insights Analyst, Professions , Warren, Michigan
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